striving for individuality|aren’t we all, somehow|we are individuals by nature, so it just makes sense to stay the way we were made|but then, why do all of us, at least sometimes, look for conformity|for the strenght that lies in a group of people who think alike, dress alike, act alike|do we fool ourselves by choosing products that seem to be very indiviualistic, or let’s say not that common|take a apple computer as an example|after having bought this piece of individuality we, suddenly, enjoy having joined a group of people that are like us, linked by liking the same things|individuality is fake|